AVATAR - WEB DESIGN

The website was designed with the Swedish metal band Avatar's tour in mind. Its purpose was to present key information about concerts in specific cities, make ticket purchasing easier and assist with travel to the venue. A playlist featuring tracks from their new album was also included, with each song accompanied by a description written by the band's vocalist, the lyrics, and an illustration depicting the song. The layout of the site is relatively simple and intuitive, as it is intended to coexist with the band's independent website.


ILLUSTRATIONS

The illustrations were created in the traditional technique with the use of markers and fineliners, then scanned and prepared for further processing in order to use on various materials of the designed visual identification. Ten graphics were created, each of which was inspired by a fragment of the text selected from individual songs from the album. Some illustrations have been prepared in two color variants.


FONTS

The main typeface, was chosen based on its history. The sans-serif Tahoma font was designed with computer reading in mind in 1994 by Microsoft. Its genesis refers to the development of technology and thus modernity, which is discussed by the band in the new music album. The Magnesium MVB typeface has been selected primarily in terms of readability, both when used with full fill and only with an outline.

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Non-commercial project

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AVATAR - TOUR BRANDING

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QUASAR CAFÉ - BRAND IDENTITY